Partnerships & Experiential Marketing Intern at Kia Motors America (Irvine, CA)

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Kia Motors America

Partnerships & Experiential Marketing Intern

Kia Motors America
Irvine, CA


SUMMARY

The Partnerships & Experiential Marketing Intern will:

  • Help with the planning, and implementation of key advertising and experiential occasions
  • Develop sponsorship request course of and occasion activation type
  • Assist keep sponsorship profiles (from the Partnerships & Experiential staff) on social media and audit partnership web sites (NBA, LPGA, CFHOF, and so on.)
  • Write, design, and coordinate distribution of branded advertising supplies & occasion verify-list
  • Conduct market exploration on rivals, and efficient advertising techniques
  • Help different group members/areas with (Auto Exhibits & Korean Marketing) actions as assigned/wanted

MAJOR RESPONSIBILITY

  • Develop a strategic sponsorship and occasion activation scorecard to make sure alignment towards ROO for KMA’s partnerships & experiential efforts. Search new revolutionary opportunities to maximise ROI.
  • Lead brainstorm periods, drive pre-promotional efforts and onsite execution at occasions, together with, content material creation for social media retailers.
    • Assist maximize output of present experiential and partnership initiatives.
    • Coordinating logistics for occasions and help with day of load-in and cargo-out at occasions.
  • Take an lively position within the preparation, monitoring and distribution of price range and submit-occasion stories. 

PERSONALLY PERFORMED DUTIES
 
The intern will study:

  • Worth of experiential advertising vs. conventional strategies of selling
  • The right way to coordinate and handle on-website logistics for occasion manufacturing
  • Find out how to produce “shopper prepared” e-mails, stories, and so forth
  • Information of occasion advertising and promotional staffing
  • Achieve sensible expertise in an built-in advertising

JOB REQUIREMENTS

Schooling:

  • In progress of Bachelor’s diploma. Candidates graduating in Spring of 2018 are eligible to use
  • Marketing focus most popular

General Associated Expertise:

  • Prior internships a plus. 

SKILLS

  • Robust analytical and significant considering expertise
  • Marketing savvy, creativity and ahead considering
  • Curiosity in occasion manufacturing and promotion
  • Social media/networking web site consumer
  • On-line purchasing analysis and buying
  • Wonderful writing and communication expertise
  • Analysis and aggressive evaluation
  • Group and a spotlight to element
  • Customer support & Personable and pleasant on the telephone and in-individual
  • Conversant in Microsoft Workplace packages
  • Graphic design, primary HTML, and Microsoft SharePoint information is useful however not required
  • Should have a legitimate CA Driver’s License (should have the ability to drive to native occasions when help is required)

ADDITIONAL INFORMATION

  • Compensation is $18/hr.
  • Dedication to a ten week summer time full-time internship (forty hours every week) beginning in Might or June, is required.
  • The intern might be situated at KMA headquarters in Irvine, CA.

KIA MOTORS AMERICA is a dynamic firm that's ultimate for professionals who search to speed up their careers. Based mostly in one of many nation’s most fascinating communities in Southern California.  EOE M/F/D/V. For extra details about Kia, please go to our web site at http://www.kia.com
 

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